WEB MARKETING
STRATEGY
Your message in front of
millions of people
We focus on
Paid Web Search so we have certain 'lanes' we operate in daily.
As part of our mission to help our clients grow their businesses we will often discuss other services we don’t perform in the role of trusted marketing consultant.
We understand how other web marketing levers work even if we do not perform such services at this time. We may review the ‘web marketing toolkit’ with you so you can choose what might work well.
We believe in Paid Search for many businesses either now or down the road. If this has been tried and not succeeded before us it’s likely it wasn’t done correctly or perhaps it was some time ago when the relevancy or efficacy of your initiative was less.
We offer a free, no obligation evaluation of your previous initiatives where we will lay out what we believe is the roadmap to success.
We have several
Guiding Principles.
We are not here to sell you every service you may, or may not need. We are not engaged in a “what we can sell you next, and more of” posture. We do want to anticipate your needs though to help you achieve your goals.
If we ever recommend any entity to work with you we do not take any renumeration.
We do not work with anyone’s direct competitor so our consultant role can be a proprietary one for you.
Capturing "Dark Search" & Multi-Touchpoint Visitors
Modern Buyers increasingly conduct more involved research often including AI tools, social media, reviews and a myriad of other touchpoints before visiting a website directly. Once arriving at your website it is incumbent upon you to provide direct but comprehensive answers and solutions (and less marketing pitch copy).
Every touchpoint in the enrollment journey has a specific job:
TikTok/Meta: Initial Awareness & Discover
ChatGPT/Gemini: Category Education
Google Search: Direct Comparison & High-Intent Search
Reddit/Reviews: Parent Validation
YouTube: Program Demonstration & Facilities
Branded Search: Direct Intent
Retargeting: Closing the Enrollment
We advise on and structure high-converting landing pages built around complete problem-solving: Addressing consumers’ specific questions to seamlessly turn multi-touchpoint discovery into direct inquiries and leads and other forms of conversions.