We have done several presentations at conferences on Website Analytics - most recent one is here.
We utilize Google Analytics, which is free and ubiquitous across small businesses. It is the instrument panel that flies the web marketing plane.
Everything we do is evaluated and ‘scored’ by Google Analytics. When this is married to your ‘real-world’ results we have the most robust picture possible as to what is occurring.
BEYOND WEB SEARCH
Since web search involves such a heavy, daily dose of Google Analytics we also report on your website activities beyond just what we do.
All other providers and initiatives, both internal and external, tasked with driving traffic to your website can be assessed – for quantity and quality of traffic.
If you are not currently grading using Analytics data we’ll discuss how you can institutionalize this.