We do Search Marketing focusing on paid search (pay per click) advertising on the Google, Bing, Yahoo and Facebook platforms.
We set up and manage on a daily basis your paid search campaigns.
Your immediate and longer-term strategy.
Which products & services you want to emphasize/sell more of.
The ways/channels your products & services have been and will be marketed.
We advise you on content changes to help your paid initiatives. We have several clients where we built the content for their websites – We never ever code or touch your website but can do the layout and content.
We also work with you on landing pages – those pages in your website – new or existing- where we’d like to direct more of your visitors to start their website visits. These pages are designed to put visitors right where they need to be to maximize their user experience increasing the chances they’ll become leads.
The saying that “Content is king” is not an overstatement.
Search Engine Marketing
"SEM" is the form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) – such as Google, Yahoo or Bing.
Search Engine Marketing can be simply defined as:
SEO (Search Engine Optimization)
PPC (Pay per click advertising)
We do PPC
We don't do SEO
Pay per Click (PPC)
WHAT WE DO
Pay per click advertising involves bidding on keywords web searchers – your target market - use to express interest in a topic, product, service.
Advertisers pay the search engine or other site when the ad is clicked and the searcher is brought to their website.
Facebook also has pay per click ads on its multiple platforms including Instagram. These ads are presented to users, as opposed to folks actively searching.
Search Engine Optimization (SEO) is "optimizing" website pages to achieve higher ranking in search results to receive more "free clicks" from interested searchers.
SEO has evolved to become the sum of your efforts in these areas:
Actions taken on your website both visible and behind the scenes often by your webmaster or another technology provider. Starts with the construction of your website.
Social media activities that are search engine friendly and ongoing.
Ongoing website content additions (original content most valued)
We are marketing experts and not inclined to encroach on your webmaster´s offerings since we need to work together with them. We do light SEO as it relates to what we learn and what we know – low-hanging fruit along the way which often jumps out at us.